Where Missouri's home inspectors are
The largest concentrations of home inspectors in our Missouri data are in St. Louis, Springfield, Kansas City, Lee's Summit, Columbia, St Joseph, St Charles and Blue Springs. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in St. Louis.
The map pack in Missouri
Google shows three businesses in the map pack for a search like "home inspection business near me" in St. Louis. In Missouri the shops that hold those spots usually sit near the 90th percentile, 104 reviews, not the median. 10.5% of Missouri home inspectors have passed 100 reviews; the other 89.5% are competing for whatever is left below the fold.
The website gap in Missouri
48.6% of Missouri home inspectors list no website on their Google profile, more than the national 35.4%. Nationally, home inspectors with a website have a median of 16 reviews against 0 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
What to do first in Missouri
- Put up a real website if you are in the 48.6% without one. Service pages, city pages for St. Louis, Springfield, Kansas City, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 1-review shop past the Missouri 75th percentile (17) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Missouri customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 1 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.