Guides
Practical, specific guides for home inspectors who want more calls and booked jobs.
Hiring a marketing company as a home inspector, or doing it yourself
What marketing for a home inspection firm should cost, the red flags in inspector-specific pitches, what to keep in house, and why a trial beats a contract.
2026-08-26
The slow season plan for home inspectors: winter, high rates and empty weeks
A month by month plan for a home inspection firm when transaction volume drops, including pre-listing offers, agent work, commercial and the numbers to watch.
2026-08-20
Pricing a home inspection: good, better, best, and the add-ons that carry the business
How to price and present a home inspection, why square-foot pricing loses money, ancillary attach rates, deposits, and what pricing does to your marketing.
2026-08-14
The 48 hour window: what a missed call costs a home inspector
Why answering speed decides inspection bookings, how to set up missed-call text-back, who should answer, and what unanswered calls cost a firm each year.
2026-08-08
The seven things a home inspection website has to do
Sample reports, online booking, speed, tap-to-call, service and county pages, and pricing, for a home inspection site that wins a 48 hour decision.
2026-08-03
How to be the home inspector ChatGPT names when a buyer asks
What AI answer engines read before recommending a local inspection firm, the pages to write, and the profile and review work that decides whether you get named.
2026-07-28
Facebook and Instagram ads for home inspectors: sell to agents, not to buyers
Why agent-targeted Meta ads beat buyer ads for a home inspection firm, plus the creative, offers, budgets and a retargeting setup that is nearly free.
2026-07-22
Google Ads for home inspectors: what to run, what to kill, what a lead really costs
Budgets, campaign structure, negative keywords and realistic cost per booked inspection for a home inspection firm buying search traffic in a referral market.
2026-07-16
The Google Business Profile setup that gets home inspectors called first
Categories, service list, hours that match how buyers book, photos, posts and Q and A for a home inspection firm, plus the fields most inspectors leave blank.
2026-07-10
How home inspectors get more Google reviews, and why four is the number to beat
The end-of-walkthrough ask, the exact text to send, how to get agents to review you, and what a healthy review pace looks like for a home inspection firm.
2026-07-06
Try any marketing service free for 14 days.
Pick anything we do. We run it for your home inspection business for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.
- Google Ads management
- Meta (Facebook and Instagram) ads
- AI search optimization (show up in ChatGPT, Perplexity, Google AI)
- Local SEO and Google Business Profile
- Website design and rebuilds
- Social media management
- Review generation and reputation
- Missed-call text-back and lead follow-up
- Email and SMS campaigns
- Bookkeeping and monthly financials
- Cold-call appointment setting
- Marketing analytics and reporting
Or tell us what you want to try and we will text you back.