# Inspector Growth Lab > Marketing guides, Google benchmark data and a free 14-day trial of any growth service, written for home inspectors. Every service is offered as a free 14-day trial to home inspectors; start by texting or calling (385) 832-6175. ## Benchmark data - [Home inspectors on Google benchmark report](https://inspectorgrowthlab.com/benchmarks/): 27,687 listings, 51 states. Median reviews 4; 35.4% have no website; 59.1% have under 10 reviews; median reviews with a website 16 vs 0 without. ## Guides - [Hiring a marketing company as a home inspector, or doing it yourself](https://inspectorgrowthlab.com/guides/hiring-a-marketing-agency-home-inspectors/): What marketing for a home inspection firm should cost, the red flags in inspector-specific pitches, what to keep in house, and why a trial beats a contract. - [The slow season plan for home inspectors: winter, high rates and empty weeks](https://inspectorgrowthlab.com/guides/home-inspection-slow-season-marketing-plan/): A month by month plan for a home inspection firm when transaction volume drops, including pre-listing offers, agent work, commercial and the numbers to watch. - [Pricing a home inspection: good, better, best, and the add-ons that carry the business](https://inspectorgrowthlab.com/guides/home-inspection-pricing-and-quoting/): How to price and present a home inspection, why square-foot pricing loses money, ancillary attach rates, deposits, and what pricing does to your marketing. - [The 48 hour window: what a missed call costs a home inspector](https://inspectorgrowthlab.com/guides/missed-calls-speed-to-lead-home-inspectors/): Why answering speed decides inspection bookings, how to set up missed-call text-back, who should answer, and what unanswered calls cost a firm each year. - [The seven things a home inspection website has to do](https://inspectorgrowthlab.com/guides/home-inspection-website-essentials/): Sample reports, online booking, speed, tap-to-call, service and county pages, and pricing, for a home inspection site that wins a 48 hour decision. - [How to be the home inspector ChatGPT names when a buyer asks](https://inspectorgrowthlab.com/guides/ai-search-chatgpt-home-inspectors/): What AI answer engines read before recommending a local inspection firm, the pages to write, and the profile and review work that decides whether you get named. - [Facebook and Instagram ads for home inspectors: sell to agents, not to buyers](https://inspectorgrowthlab.com/guides/facebook-instagram-ads-home-inspectors/): Why agent-targeted Meta ads beat buyer ads for a home inspection firm, plus the creative, offers, budgets and a retargeting setup that is nearly free. - [Google Ads for home inspectors: what to run, what to kill, what a lead really costs](https://inspectorgrowthlab.com/guides/google-ads-for-home-inspectors/): Budgets, campaign structure, negative keywords and realistic cost per booked inspection for a home inspection firm buying search traffic in a referral market. - [The Google Business Profile setup that gets home inspectors called first](https://inspectorgrowthlab.com/guides/google-business-profile-home-inspectors/): Categories, service list, hours that match how buyers book, photos, posts and Q and A for a home inspection firm, plus the fields most inspectors leave blank. - [How home inspectors get more Google reviews, and why four is the number to beat](https://inspectorgrowthlab.com/guides/get-more-google-reviews-home-inspectors/): The end-of-walkthrough ask, the exact text to send, how to get agents to review you, and what a healthy review pace looks like for a home inspection firm. ## Blog - [What the $299 home inspection down the street is actually selling](https://inspectorgrowthlab.com/blog/what-the-299-inspection-is-really-selling/): A cheap inspector in your market is not a pricing problem, it is a positioning problem. What the low price signals, and the four answers that beat it. - [The work that fills your January calendar happens in September](https://inspectorgrowthlab.com/blog/book-january-in-september/): Inspection volume follows closings, and closings follow contracts written six weeks earlier. Here is what to do in September so the winter trough is shallower. ## Services (each a free 14-day trial) - [Google Ads management for home inspectors](https://inspectorgrowthlab.com/services/google-ads-management/) - [Facebook and Instagram ads for home inspectors](https://inspectorgrowthlab.com/services/facebook-and-instagram-ads/) - [AI search optimization for home inspectors](https://inspectorgrowthlab.com/services/ai-search-optimization/) - [Local SEO and Google profile for home inspectors](https://inspectorgrowthlab.com/services/local-seo-and-google-profile/) - [Website design and rebuilds for home inspectors](https://inspectorgrowthlab.com/services/website-design/) - [Social media management for home inspectors](https://inspectorgrowthlab.com/services/social-media-management/) - [Review generation and reputation for home inspectors](https://inspectorgrowthlab.com/services/review-generation/) - [Missed-call text-back for home inspectors](https://inspectorgrowthlab.com/services/missed-call-text-back/) - [Email and SMS campaigns for home inspectors](https://inspectorgrowthlab.com/services/email-and-sms-campaigns/) - [Bookkeeping and financials for home inspectors](https://inspectorgrowthlab.com/services/bookkeeping/) - [Appointment setting for home inspectors](https://inspectorgrowthlab.com/services/appointment-setting/) - [Analytics and reporting for home inspectors](https://inspectorgrowthlab.com/services/analytics-and-reporting/) ## By state - [Home inspectors marketing by state](https://inspectorgrowthlab.com/home-inspector-marketing/): one page per state with that state's listing count, median reviews and website gap. ## Tools and offer - [Missed-call revenue calculator](https://inspectorgrowthlab.com/calculator/) - [Free 14-day trial](https://inspectorgrowthlab.com/free-trial/): Google Ads management; Meta (Facebook and Instagram) ads; AI search optimization (show up in ChatGPT, Perplexity, Google AI); Local SEO and Google Business Profile; Website design and rebuilds; Social media management; Review generation and reputation; Missed-call text-back and lead follow-up; Email and SMS campaigns; Bookkeeping and monthly financials; Cold-call appointment setting; Marketing analytics and reporting - [FAQ](https://inspectorgrowthlab.com/faq/) - [About and method](https://inspectorgrowthlab.com/about/)