Questions home inspectors ask about marketing

Be the inspector who makes the agent's file easy. Answer the phone on the first call, hold a slot the same day you are asked, deliver the report the night of the inspection, and write findings in language that does not blow up the deal over a loose outlet cover. Then stay visible: a teachable class at the office, a sample report the agent can hand a nervous buyer, and a text back within minutes every time. Paying for referrals invites RESPA and state real estate commission problems, and it buys the agents who leave the moment someone bids higher.

Because the buyer's decision window is roughly 24 to 48 hours wide. They go under contract, the agent gives them two or three names, and they call down the list until somebody picks up and puts a date on the calendar. There is no second visit to that decision. Our dataset shows 58.8% of home inspectors do not even list hours on Google, and only 31.6% show Saturday hours, in a trade where Saturday inspections are normal. Online booking and missed-call text-back both exist for this exact window.

More than the two names next to yours on the agent's list. Across 27,687 listings the median inspector has 4 reviews and 59.1% have fewer than 10. The 75th percentile is 39 and the 90th is 161. One review per completed inspection, asked for at the end of the walkthrough while the client still has the report open, moves most firms past the 75th percentile inside a year. The scripts are in the reviews guide.

Yes, and it is the single most underused page in the trade. The buyer has never seen an inspection report and is quietly afraid of getting a 90-page PDF of doom. The agent wants to know your report will not torpedo the contract. One redacted sample, one short video walking through it, and a plain sentence about turnaround time answers both audiences at once. See the website guide.

They work in the narrow band where a buyer searches instead of taking the agent's list, and for pre-listing sellers. Expect $6 to $18 a click on inspector terms and $45 to $130 per booked call in most metros. What wastes money is broad match, statewide radius targeting, and running ads at hours nobody answers. Budget $600 to $1,500 a month, use exact and phrase match, and track calls. Details in the Google Ads guide.

Ancillary services. Radon at $125 to $200, sewer scope at $150 to $300, termite or wood-destroying organism at $75 to $150, mold sampling at $200 to $400, pool and irrigation add-ons. A firm running 40 inspections a month at $450 that attaches radon to a third of them and a sewer scope to a fifth adds roughly $3,000 a month with no extra marketing spend. Pricing and presentation are covered in the pricing guide.

Pre-listing inspections are the one channel you control. The seller pays, the report is yours before the house hits the market, and you are no longer competing on a 48-hour clock. It also survives a slow market better than buyer-side work, because sellers who are struggling to sell have a reason to buy the report. The slow-season plan has the offer and the targeting.

It helps you convert, not rank. Buyers do not know what InterNACHI or ASHI mean until you tell them, and about two thirds of states license home inspectors, so in the rest your certification is the only credential in play. Put the license number, the certifying body, your errors-and-omissions coverage and your inspection count on the homepage and in your Google profile description. It costs nothing and it settles the trust question before the call.

The answer engines lean on the same signals Google does plus clear, quotable text. A complete Google profile, identical name and phone everywhere, a website that states in plain sentences what you inspect, which counties you cover and what it costs, reviews that name the town and the service, and a few mentions on local sites. The AI search guide walks through the pages to write.

It is public data collected at scale, so treat it as accurate to within a point or two rather than to the decimal. Listings are deduplicated by Google place and refreshed monthly. Google does not publish these distributions itself, which is the reason we compute them. One caution: 28% of inspector listings have no rating at all, so rating percentages describe rated listings, not the whole field.

Public Google Business Profile listings found through Google Maps searches for home inspectors in every state, 51 in total. We keep only public business fields such as review count, rating, website link, hours and category. No reviewer names, no personal data, nothing behind a login. The full method is on the about page.

Any one of the services we run, or several: Google Ads management, Meta ads, AI search optimization, local SEO and Google Business Profile work, website design, social media management, review generation, missed-call text-back and lead follow-up, email and SMS campaigns, bookkeeping, and cold-call appointment setting into agent offices. Setup, management and reporting are included. If you choose to run ads, the spend paid to Google or Meta is yours.

You decide. Keep the service at the monthly price quoted before the trial started, switch to a different one, or stop. Nothing renews on its own, nothing is charged during the trial, and anything we build in your accounts stays in your accounts.

No. There is no card on file at any point during the trial. We ask for access to the accounts involved and a 20-minute setup call. Most services are live inside 48 hours; a website takes about a week to the first draft.