Blog
Short, useful posts for home inspectors, published several times a week.
The texts and email that sell an 11-month warranty inspection, word for word
New-construction buyers forget the builder warranty ends at a year. Exact words for the texts and email that book an 11-month inspection with past clients.
2026-10-31
Agent referrals or buyers from Google, and when each one fills your calendar
Agents send steady volume with strings attached. Google sends buyers who pick you themselves. How each channel works, what it costs, and when each wins.
2026-10-30
Agents look you up before they refer you. Inspectors without a website fail that check
A big share of home inspectors have no website, and their review counts trail far behind. What that gap means for agent referrals and what to fix this week.
2026-10-28
The deal fell apart after your inspection. The texts that book the next one, word for word
When a buyer walks after your report, they still need an inspector for the next house. Three texts and a call script to keep the buyer and the agent.
2026-10-25
Meta may put your inspection ads in the housing category. Here is what that changes
Ads that touch buying or selling a home can fall under Meta's housing rules, which strip out targeting. What that means for inspector ads to agents and sellers.
2026-10-22
Most home inspectors list no hours on Google. Here is what to fix this week
More than half of home inspection profiles on Google show no hours. Why that hurts with buyers and agents, and a 20-minute fix for hours, booking and replies.
2026-10-19
When a buyer calls and asks "how much," here is what to say, word for word
The price-shopper call decides most home inspection bookings. A phone script, the follow-up text and the email quote that turn "how much" into a date.
2026-10-16
Buyers now ask AI which inspector to hire. Here is what it reads before it answers
Google's AI answers and chat tools now suggest home inspectors by name. What they look at, why most inspectors are invisible to them, and what to fix first.
2026-10-13
A big share of home inspectors have zero Google reviews. Here is what to do about yours this week
Our benchmark data shows a large group of inspectors with no Google reviews at all. Why that hurts with buyers and agents, and a five-day plan to fix it.
2026-10-10
The report delivery email and the two follow-ups after closing, word for word
Many inspectors send the report and never write again. The delivery email, the review ask and the 60-day check-in, written out so you can copy them today.
2026-10-07
Three texts to the buyer's agent, word for word
The exact messages a home inspector sends the agent at booking, at report delivery and thirty days after closing. Copy them, change the names, save them.
2026-09-10
What the $299 home inspection down the street is actually selling
A cheap inspector in your market is not a pricing problem, it is a positioning problem. What the low price signals, and the four answers that beat it.
2026-09-03
The work that fills your January calendar happens in September
Inspection volume follows closings, and closings follow contracts written six weeks earlier. Here is what to do in September so the winter trough is shallower.
2026-08-31
Try any marketing service free for 14 days.
Pick anything we do. We run it for your home inspection business for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.
- Google Ads management
- Meta (Facebook and Instagram) ads
- AI search optimization (show up in ChatGPT, Perplexity, Google AI)
- Local SEO and Google Business Profile
- Website design and rebuilds
- Social media management
- Review generation and reputation
- Missed-call text-back and lead follow-up
- Email and SMS campaigns
- Bookkeeping and monthly financials
- Cold-call appointment setting
- Marketing analytics and reporting
Or tell us what you want to try and we will text you back.