Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 27,687 public Google Business Profile listings of home inspectors across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- The texts and email that sell an 11-month warranty inspection, word for word
- Agent referrals or buyers from Google, and when each one fills your calendar
- Agents look you up before they refer you. Inspectors without a website fail that check
- The deal fell apart after your inspection. The texts that book the next one, word for word
- Meta may put your inspection ads in the housing category. Here is what that changes
- Most home inspectors list no hours on Google. Here is what to fix this week
- When a buyer calls and asks "how much," here is what to say, word for word
- Buyers now ask AI which inspector to hire. Here is what it reads before it answers
Contact
Corrections, questions about the data, or press: text or call (385) 526-5050.